June 23, 2020

‘Design like a scientist’- Webinar

Richard Trigg

Design Partner


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Hands up if you’ve recently made a design decision based on assumption!

In May, our Experience Design Director Richard Trigg co-hosted a webinar discussing how to take a more analytical and scientific approach to design. He shared approaches and tools to help make better design decisions using insight and data, and leaving assumptions behind.

Webinar hightlights: 

  • The North Star Metric: Defining the problem and assigning a quantifiable metric to measure success.

  • How to design like a scientist: Techniques and tools we use, including Usability Hub, Treejack, and Eyequant.

  • Real client examples: Lessons learned from research and testing.

  • How to get started: Simple changes you can make to start optimising your digital presence.

Check out the full webinar here.