May 31, 2021

Get your CRO Playbook

Richard Trigg

Design Partner

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We've created a play-by-play guide on 10 behaviour hacks to boost your conversions. No tricks here, just evidence.

Behavioural science is the study of how people behave.

Not how we want them to behave, or how they claim to, but how they actually behave. That makes it a pretty relevant topic for anyone wanting to influence their web user.

We worked with behavioural science expert Richard Shotton (author of The Choice Factory) to sift through decades of psychological research and identify 10 changes you can make to your site today to boost your conversion rate.

They're all based on behavioural biases identified from thousands of experiments by the world's leading psychologists. Instead of leaving the research to collect dust, we've brought it into the digital world to show how to apply their findings to influence the behaviour of your user.

Download it here.

CRO hacks based on behavioural science

Download it for easy-to-implement tweaks based on the following four principles:

  • Attract Attention
  • Increasing Perceptions of Value
  • Selection
  • Reducing Churn

Get your free copy here.

“We're excited to have created this playbook with clear, actionable ideas to increase your conversion rate, actually rooted in behavioural science and supported by empirical research."


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