Charlotte Simone

Strutting the fun & colourful brand from the catwalk to a new eCommerce platform

Luxury fashion designer Charlotte Simone turned to Tangent to redesign and build her new eCommerce website on the Shopify+ platform. From the elegant popsicle scarf to the cheeky sass cap, the brand’s colourful and fluffy accessories took centre stage thanks to full width imagery.
The project was completed within a tight deadline to coincide with the designer’s upcoming collection launch.


Charlotte wanted a more visual design, with stronger design features and smarter functions.
From browsing to check-out, we provided a full set of wireframes that mapped out the end-to-end customer journey, and carefully considered the user flow across the site.


The visual concept needed to reflect the designer's inspiration and taste. We wanted to give the website a personable, yet elegant feel- and bring Charlotte's personality to life.

Visual Design

We found the right balance between bold imagery and white space to allow the products to speak for themselves.


We created a comprehensive CRM strategy that identified key areas to engage customers further and deepen their relationship with the brand throughout the customer journey.
We conceptualised, designed and developed a new suite of branded emails that reflect the new tone and style of the website.

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