You kicked off as a start-up. You spent half your time finding seed funding. You’ve been going at it for years. The odds were stacked against you. But here you are now, still standing and stronger than ever.
Enter the scale-up stage. But what does that mean for your digital experience?
Having worked with a number of B2B tech scale-ups, we’ve identified 4 reasons why scale-ups need to reimagine their digital experience:
If you find yourself at one of these crossroads, we’ve put together a short guide of common scale-up blind spots you should be looking out for, from brand and content to conversion.