Once we’ve defined the product strategy, we explore. Much like there’s more than one way to crack an egg, there’s always more than one way to solve a design problem. We consider the options, apply different lenses, push ideas to their limit and assess what we’ve got.
Our collaborative and transparent way of working with clients provides them with an early view of our initial concepts. We discuss their merits, address the issues and evaluate the impact of any given solution against any constraints- may they be budget, timeline or engineering effort.
We can get from sketch to interactive prototype, fast. We do this so we can get it in the hands of actual users and quickly find out where the product excels and where there might still be some work to do...
This test, learn and iterate approach not only ensures we’re creating a product users will love to use (and come back to), but removes behaviour assumptions, keeps our biases in check, and de-risks the project as a whole.